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What ILTA-2014 Attendees REALLY Think about the eDiscovery Market – Part 2
Blog Post by Peter Mercer, Vound CTO
So what do manufacturers do when they run out of new features to add to an existing product? If a manufacturer can’t launch a new product, they can always dress up the old one in a new outfit and tell you it’s something better. I see this happening in our industry now with ‘cyber-security’ and ‘information governance’ being touted as weapons of e-discovery by some vendors. Which brings me to the next question:
Does it create confusion when e-discovery vendors move toward information governance and cyber-security as their main offering?
Both of these terms were looked at as the latest fads, much like Predictive Coding was the poster child of 2013. But as time moved on, more people came to understand what Predictive Coding really was and how to effectively apply the technology; so, as the technology’s usage shrunk, so too did the marketing dollars spent on it, resulting in PC becoming one of the less visible e-discovery tools in the industry. Because of their experience of PC and TAR delivering less than expected, consumers have taken a wait and see approach as far as ‘shiny new stuff in e-discovery’ is concerned. Information governance is not viewed as the domain of “legal” because other areas of the business need to be involved in the strategy and execution. One of the delegates I spoke to complained that salespeople who attempt to sell her IG did not understand their record-keeping requirements and processes and were unappreciative of just how big an area IG really is within the business. Digital Investigation Industry Insight #2
The customers I spoke to said they thought Information Governance was an attempt by e-discovery firms to broaden the base of company contacts rather than offering a real solution.